Digital marketing

Marketing that drives pipeline,
not just impressions.

Performance-led SEO, Google Ads, paid social, email and CRO from a UK studio. We grow demand, lower CAC and report on the metrics that actually move your business.

SEO · Google Ads · Meta · LinkedIn
GA4 + server-side tagging
Reporting in plain English
Growing pipeline for 200+ B2B, ecommerce and trade businesses
◇ MCM SoilsLowry Estates◯ WoodvaleAvon · Ruby△ Harbour HostsKingfisher Co.◈ NorthStarbramley & ivy◇ MCM SoilsLowry Estates◯ WoodvaleAvon · Ruby△ Harbour HostsKingfisher Co.◈ NorthStarbramley & ivy
What we do

Full-stack digital marketing, under one roof.

Strategy, paid media, SEO, content, email, CRO, analytics and creative, coordinated by one team that owns the outcome.

Search engine optimization (SEO)

Technical SEO, on-page, content strategy, internal linking and link-earning. Built around real keyword research and Search Console data, not vibes.

Google Ads & PPC

Search, Performance Max, Shopping and YouTube. We build accounts that convert at sustainable CPAs and report on profit, not vanity metrics.

Paid social

Meta, LinkedIn, TikTok and X. Audience research, creative testing, pixel/CAPI setup, and offer-led campaigns tuned to your funnel.

Content marketing

Editorial planning, SEO briefs, long-form articles, lead magnets and on-brand copywriting. Content that ranks and earns trust at the same time.

Email & lifecycle

Mailchimp, Klaviyo and HubSpot flows. Welcome, abandoned cart, nurture, win-back and reactivation, segmented and tested to lift revenue per send.

Marketing automation

HubSpot, ActiveCampaign and Zapier / n8n pipelines. Sync your CRM, score leads, route to sales and surface the data your team actually uses.

Conversion rate optimization

Heatmaps, session replays, A/B tests and landing-page rebuilds. We find the friction, fix it and prove the lift with statistical rigour.

Analytics & attribution

GA4, server-side tagging, consent mode, Looker Studio dashboards and offline conversions. Clean data is the foundation everything else stands on.

Local SEO & Google Business

GBP optimisation, citations, review strategy and local landing pages. Built for multi-location businesses and trade teams that earn from postcodes.

E-commerce growth

Shopify, WooCommerce and headless storefronts. Product feeds, paid + organic search, email flows and CRO, wired into Shopify Analytics or GA4.

Influencer & partnerships

Creator vetting, briefing, contracts, content rights and ROI tracking via dedicated UTM/UGC frameworks. B2B partnerships, affiliates and PR included.

Brand, creative & video

Identity, design systems, ad creative and short-form video. Aligned with your performance metrics so brand work pulls its weight in the funnel.

Channels & platforms

Wherever your customers are, we run there.

Channel choice is downstream of strategy, we pick the mix that fits your funnel and your margins.

Search
Google SearchGoogle Performance MaxGoogle ShoppingMicrosoft AdvertisingYouTube Ads
Paid social
Meta (Facebook & Instagram)LinkedInTikTokX (Twitter)PinterestReddit
Email & CRM
MailchimpKlaviyoHubSpotActiveCampaignSalesforce Marketing Cloud
SEO & content
AhrefsSemrushSearch ConsoleSurferFraseScreaming Frog
Analytics & CRO
GA4Looker StudioHotjarMicrosoft ClarityVWOOptimizelyMixpanel
How we work

From audit to scale, in 90-day cycles.

Step01

Audit

  • Channel & analytics audit
  • Keyword & competitor research
  • ICP, funnel & LTV review
Step02

Strategy

  • Channel mix & budget split
  • 90-day roadmap & KPIs
  • Creative & content calendar
Step03

Launch

  • Tracking & consent setup
  • Campaigns, flows & landing pages
  • Quality-assurance review
Step04

Optimise

  • Weekly creative & bid tests
  • Landing-page experiments
  • Lifecycle email & retention
Step05

Report & scale

  • Live Looker Studio dashboard
  • Monthly review & profit lens
  • Channel scaling & expansion
Every engagement includes

No surprises, no hidden line items.

Why HAPA Cloud

A studio that thinks like a CFO.

01
We measure profit, not impressions

Every campaign rolls up to revenue and contribution margin. We optimise the mix to lower CAC and lift LTV, that's the only scoreboard that matters.

02
Clean data, every time

GA4, server-side tagging, consent mode v2 and offline conversions wired up before we spend a pound. Bad data is the silent killer of marketing budgets.

03
Same team, every channel

SEO, paid, email, content and CRO sit under one roof, so the customer journey reads as one story, not five disconnected vendors fighting for credit.

04
You own everything

Ad accounts, data, creative, dashboards, all yours. We work as an extension of your team, not a black box you can't leave.

Industries we serve

B2B, ecommerce and trade, same disciplined method.

We've grown demand for SaaS founders, hosts, retailers, plumbers, manufacturers and consultancies. The shape changes, the rigour doesn't.

Property & Real EstateHospitality & Short-stayTrades & Field ServiceProfessional ServicesE-commerce & RetailHealthcare & WellbeingManufacturingSaaS & StartupsConstructionEducationNon-profitHospitality
0+
Campaigns shipped
0%
Avg. organic traffic lift
0%
Avg. CAC reduction
0.8×
Avg. paid ROAS
Frequently asked questions

Answers, before you ask.

How much does digital marketing cost?

We work on monthly retainers scoped to channel mix and ad spend. Most engagements start in the £2,000 to £8,000/month range for management; performance creative and ad spend are separate. Every quote is fixed, itemised and tied to a 90-day plan with measurable KPIs.

How long until we see results from SEO and paid?

Paid search and paid social typically generate measurable conversions in week 1 to 2 once tracking and creative are live. SEO compounds, expect leading indicators (rankings, GSC clicks) in 4 to 8 weeks and material organic traffic lift in 3 to 6 months.

Do you specialise in B2B or e-commerce?

Both. We run B2B SaaS demand-gen funnels (LinkedIn, intent data, lifecycle nurture) and e-commerce growth programmes (Meta, Google Shopping, Klaviyo). Our team has shipped campaigns for hosts, retailers, trade businesses and SaaS founders.

Will I have transparent reporting?

Yes. Every client gets a live Looker Studio dashboard pulling from GA4, ad platforms, Search Console and your CRM. We hold a monthly review focused on revenue and profit, not impressions and clicks.

Do you set up tracking and analytics?

Always. We configure GA4, server-side GTM, consent mode v2, conversion APIs (Meta CAPI, Google Enhanced Conversions) and offline conversion uploads. Clean data is the foundation everything else stands on.

Who owns the accounts and data?

You do. We work inside your Google Ads, Meta Business Manager, GA4, HubSpot and CRM under your ownership. On day one we hand over admin access; on day end we hand it back. No platform lock-in.

Can you handle creative and content production?

Yes, we have in-house designers, copywriters and short-form video producers. Static, motion, UGC scripts and editorial content all run through the same brand and performance lens.

Do you offer one-off projects or audits?

We do. Common one-offs: Google Ads or Meta account audits, GA4 implementations, SEO technical audits, content strategy sprints and CRO landing-page rebuilds. Pricing is fixed per scope.

Which industries do you work with?

Hospitality, short-stay rentals, property management, trade and field service, professional services, e-commerce, healthcare, manufacturing, SaaS and non-profit. Different verticals, same disciplined method.

Where is your team based?

London, UK. We work with clients across the UK, EU and North America. Discovery and monthly reviews run remotely or in person, whichever suits you.

More from HAPA Cloud

One studio. Whole-business outcomes.

Service

Website Design & Development

Bespoke websites, e-commerce stores and web apps.

Product

HAPA Cloud PMS

The all-in-one OS for short-stay rental businesses.

Product

Simplicity Cloud

Field service & job management for trade teams.

The people who made it happen.

★★★★★
Hapa is awesome. I like it more and more each day because it makes my life a lot easier. Our direct bookings are up 40% since switching.
JCJohn CarterCFO · Harbour Hosts
★★★★★
We picked Simplicity after deep research. We get 140 field calls a day and their system makes sure all of it is streamlined, nothing slips.
MRMaddison RaeburnCOO · Avon Ruby
★★★★★
I have gotten at least 50 times the value from HAPA Cloud. The AI concierge alone saves us 20 hours a week on guest replies.
MSMeghan SørensenFounder · Woodvale Stays
★★★★★
The channel manager paid for itself in a month. Rates and availability stay in step across every OTA, so double bookings simply stopped happening.
PRPriya RamanRevenue Lead · Lowry Estates
★★★★★
Onboarding was the smoothest we have had with any supplier. The team mapped our workflow first, then shaped the system around how we already work.
CFCallum FraserOperations Director · Braemar Energy
★★★★★
Owner statements used to take three days every month. They are now generated automatically and our owners can see performance whenever they like.
HWHelen WalshFinance Lead · Kingfisher Co.

Let's build a marketing engine that compounds.

Send a brief, a budget or just a problem to solve. We'll come back within one working day with a clear next step.

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